The engagement
A craft brand’s first online store.
The brief
Kasavu is a premium handloom product, and the store had to feel like one: the brand needed an online home that sells across India without cheapening the craft. That meant editorial photography-led design, collections a first-time buyer can navigate — classic, contemporary, bridal and celebration — and a checkout that works as well on a phone as the rest of the site.
What DotMiracle delivered
The complete store, end to end: brand-led design, the storefront build with collections, product pages, cart and checkout, shipping across India, and the platform and hosting underneath. Measurement was set up as part of the build, so the store starts its life with clean data from day one.
Where it stands
The initial website has been successfully delivered and is live. The ongoing SEO campaign is prepared and begins once the client gives the go-ahead.